Customer Acquisition and SEM Consultant
I have 10+ years experience in marketing and digital platforms and an MBA from GA Tech. I'm an independent marketing consultant specializing in lead generation. I've personally managed over $10 million in ad spend and have generated half-a-million sales leads (and growing!).
I’ve never used the GPS in my car, because I have something much better.
I’ll tell you the most efficient route to take more reliably than the GPS. I’ll A/B test routes, control for time of day and weather patterns, and even use queuing theory to tell you which lane on Peachtree Road is the fastest. I missed my calling as an Uber driver. But technology has allowed me to focus on my passion – marketing – quantify it, and make it as efficient as possible.
I’m a new school marketer. I believe in operating the marketing function as a fully accountable business. Revenue from my marketing campaigns well exceeds cost.
I specialize in lead generation using search engine marketing (SEM). I lead small businesses' and startups' lead generation campaigns from strategy to execution. I specialize in Google AdWords and Bing Ads as well as paid social media on Facebook, Instagram and Twitter.