Andrew Foster leads Foster Ideas with one goal in mind: to increase the total profit of small businesses through intelligent SEM and paid social advertising. Along the way, he utilizes the following beliefs in order to maintain consistency and provide the absolute best service possible
Successful advertising is all about getting your message in front of the right people at the best possible time. In today’s world, search marketers (and probably your competition) are evolving this strategy and boosting their digital campaigns’ profits by rethinking the fundamentals.
Profit-driven marketing gives you an edge in multiple ways. By moving your digital marketing away from a cost center and toward a profit center, you get more out of your budget. And while it may be scary to ignore metrics like ROAS and CPA, the end result is a larger customer base and more income.
At Foster Ideas, we aren’t just shaking things up to stand out. We’re helping to rethink what best search practices should be, innovate how you reach customers, and find ways to drive your profits higher.
We approach every project the same way: using our exploratory process and the industry’s best practices. But where we truly differ from other agencies is in our attention to detail and attending to the unique needs of each individual client.
We take great pride in the fact that we become emotionally connected to our clients’ work. When we say we love building relationships that last, it’s the truth.
If we don’t know the answer to a question you have, we find it. Because the more we learn about any topic that can help you, the better we become as a partner.
Your account is always being monitored, serviced and improved to ensure that you’re on the cutting-edge of search and paid social media. Plus, we’re always available for specific questions or needs whenever you have them.
We make your campaigns all about the money, but educating local businesses isn’t about making a buck for us. We provide pro-bono consultation to anyone we talk to and are always happy to share helpful links, blogs, videos and more.
See how we can help your business.
The Future of Foster Ideas
The digital marketing landscape is in a constant state of flux. New technologies, changing algorithms and evolving consumer behaviors will change how we approach profit-driven marketing. Just as we have for years, we’ll move forward with a solid process that allows for flexible solutions so our clients always have the most up-to-date approaches to their campaigns.
- Structure: We will continue to partner with carefully vetted, U.S.-based independent contractors. These expert practitioners ensure flexibility and cutting-edge best practices, while also minimizing operating costs. Those savings are then passed on to our clients.
- Education: By 2017, we will have informed and empowered 1,000 small business owners through our pro-bono consulting services.
- Methodology: We always leverage our constantly improving proprietary methodology to remain as dynamic as the digital marketing industry itself.
- Clients: Foster Ideas specializes in B2C and B2B service industries with earnings starting at $750,000 in annual revenue. Our clients typically have a sales team and CRM in place and want a profit-driven marketer to work cross functionally with finance, IT, marketing, and sales to generate leads now and into the future.
- Success: Foster Ideas has a low churn rate as a result of driving total profit for our clients. Referrals are the biggest compliment we hope to receive. Our clients are happy to make introductions to their colleagues – but not their competitors!
Profit-driven marketing requires operating the marketing function as a fully accountable business.
Grow your business by viewing our carefully curated list of digital marketing resources.